Huh Yunjin Named 8seconds’ FW26 Brand Model

Huh Yunjin is stepping into a new fashion role for the fall/winter season.

The LE SSERAFIM member has been named 8seconds’ 2026 FW brand model, beginning with the Korean fashion label’s second collaboration with designer brand MINJUKIM. Titled Bouquet of Heart, the collection pairs 8seconds’ accessible K-fashion approach with designer Minju Kim’s more playful, romantic aesthetic.

Yunjin leads the campaign as 8seconds looks to showcase different styling ideas throughout the FW26 season. Samsung C&T Fashion Group pointed to her confident image and personal style as a match for the brand’s Gen Z-focused identity.

The collection itself leans heavily into romantic detailing, incorporating ribbons, frills, floral embroidery, tulle and lace alongside a heart-and-clover motif developed for the collaboration. It follows 8seconds and MINJUKIM’s first project together in 2025, this time expanding the lineup across more clothing and accessories.

Bouquet of Heart launched online through SSF Shop on August 24 before arriving at selected 8seconds stores on August 26, including locations in Myeongdong, Hongdae, COEX Mall and Lotte World Mall.

For Yunjin, the campaign adds another fashion-facing project alongside her work with LE SSERAFIM — and puts her at the center of one of 8seconds’ major collaborations for the new season.