ROSÉ Previews a New Musical Era With ‘New Trick’

ROSÉ is giving listeners an early glimpse at where her solo music may be heading next.

The singer has previewed “New Trick,” a new pop-rock single set for full release on September 17. The song makes its first appearance as part of Apple’s latest Shot on iPhone campaign, accompanied by a Dave Meyers-directed music video filmed entirely on the newly announced iPhone 18 Pro.

But the collaboration with Apple is only part of the story.

“New Trick” was written earlier this year with Amy Allen, shortly after ROSÉ attended the Met Gala in New York. Speaking with Vogue, ROSÉ described reaching a point where she was no longer connecting with the melancholy songwriting that had shaped much of her first solo album, rosie.

That change in mood fed directly into “New Trick.” Rather than returning to another heartbreak-driven song, ROSÉ and Allen pursued something lighter and more playful, resulting in a pop-rock track that captures a noticeably different energy.

The sound also made the Apple collaboration a natural fit. ROSÉ recalled the pop-rock songs used in Apple advertising during the 2000s, while the accompanying visual places her alongside artists including Lady Gaga, Olivia Rodrigo and The Weeknd, whose music videos have previously been incorporated into the company’s Shot on iPhone campaigns.

The timing is especially interesting as ROSÉ continues developing her second solo album.

“New Trick” is being presented as a standalone release rather than the first official single from that project, which Vogue reports is expected in 2027. ROSÉ says she is still searching for the balance between the musical world she wants to create and the person and artist she is becoming.

That makes “New Trick” less of a formal album launch than an early look at the transition between eras — one that trades some of rosie’s sadness for something brighter, more playful and still in motion.

“New Trick” arrives September 17.